Jeep® brand and Jeep Jamboree celebrate the 70th anniversary of the Rubicon Trail


This summer, the Jeep® brand and partner Jeep Jamboree celebrated the 70th anniversary of the Rubicon Trail with a special trail ride. The Rubicon Trail is a world-renowned four-wheel drive located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. It covers a total distance of approximately 22 miles with elevations that run from approximately 5,400 feet to more than 7,000 feet (approximately 1,646 meters to more than 2,134 meters).

The Rubicon Trail: A Lifestyle Symbol for Jeep Enthusiasts

In the 70 years since Jeep 4x4s first started crossing the Rubicon Trail, off-road adventuring has become a lifestyle for passionate Jeep SUV owners across the globe. This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated the Rubicon Trail’s seven-decade anniversary.

Jeep Jamboree operates more than 40 Jeep Jamborees annually and continues to expand. This year, they launched two trips to Iceland that took place in August. The Rubicon Trail has been heralded by the community as one of the toughest off-road trails in the world, which combined with its beauty has put the Rubicon Trail on every Jeep 4x4 customer’s bucket list.

Conquering the Rubicon Trail: A Test of Vehicle Capability and Driver Skill

Conquering the Rubicon Trail is tangible proof that these Jeep vehicles can literally go anywhere and do anything. As you can see in a new video posted on the Jeep brand’s YouTube channel, Jeep 4xe vehicles demonstrate how they continue to push the envelope as they develop their next generation of electrified Jeep 4xe vehicles that can take 4x4 capability to the next level and conquer the seemingly impossible.

The Rubicon Trail is not only a test of vehicle capability but also a test of driver skill. The trail is known for its challenging obstacles such as Big Sluice and Cadillac Hill. These obstacles require careful navigation and precise driving to successfully traverse. Related Articles: The Jeep Wave: A Time-Honored Tradition Among Jeep Owners

The Beauty of the Rubicon Trail

The Rubicon Trail is also known for its stunning natural beauty. The trail passes through dense forests, over granite slabs, and along crystal-clear streams. The views from along the trail are breathtaking.

The History of the Rubicon Trail

The History of the Rubicon Trail

The history of the Rubicon Trail dates back to the early days of California’s gold rush. In those days, miners used pack animals to transport supplies over rough mountain trails. One such trail was known as “the Rubicon,” named after a river in Italy that Julius Caesar famously crossed with his army.

Over time, as mining activity declined in the area, the trail fell into disuse. However, in the early 20th century, it was rediscovered by hunters and fishermen who used it to access remote areas of wilderness.

In 1953, a group of off-road enthusiasts organized a trip over the Rubicon Trail using modified Jeeps. This trip was so successful that it became an annual event known as “Jeepers Jamboree.” Over time, this event grew in popularity and attracted off-road enthusiasts from around the world.

Today, thousands of people make the journey over the Rubicon Trail every year. Many consider it a rite of passage for off-road enthusiasts.

The Rubicon Trail Community

The Rubicon Trail is not just a trail but also a community. Every year, thousands of off-road enthusiasts from around the world gather on the trail to test their skills and their vehicles. The camaraderie among these enthusiasts is strong as they help each other navigate difficult obstacles and share stories around campfires at night.


In conclusion, this summer’s celebration of the Rubicon Trail’s seven-decade anniversary was not just a celebration of a trail but also a celebration of a community and a way of life. The Rubicon Trail will continue to inspire generations of off-road enthusiasts for many years to come.

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